photopoetry
a selection of photopoetry, written + created by apolluss
‘The Trojan Horse’
‘The Riders Assistant’
‘Prophets Eye’
projects
For the brand activation celebrating the exclusive collaboration between END. and Puma on the reworked Puma Suede and Puma Speedcat, I curated all of the sound elements with a focus on community and championing local, diverse talent. I brought together DJs Adele Tondu, Chunky, and Sham Steele to shape the sonic identity of the event, ensuring the atmosphere reflected the cultural roots and energy behind the collaboration. My goal was to create an immersive soundscape that felt authentic, connected, and representative of the creative community surrounding the release.
For the Barbour x Baracuta launch event in Manchester, I led the full build-out of the experience. I curated the sound, crafted the guest list, sourced and secured the venue, and managed all production elements to bring the vision to life. I also supported the PR efforts alongside independent publicist Jess Rodgers, helping shape a launch that honoured two northern legends, Barbour and Baracuta and connected authentically with the local creative community.
KERB x APOLLUSS
“This second edition of KERB’s zine focuses on Manchester’s creative community.
“In a similar way to the wine, these creatives are an authentic product of the city, just as the juice is the product of the soil. - KERB
“I have always understood the significance of bringing people together to collaborate, showcase art, and find themselves creatively. Friendships are formed, partnerships begin, and culture keeps moving. - APOLLUSS
“In a similar way to the wine, these creatives are an authentic product of the city, just as the juice is the product of the soil. - KERB
“I have always understood the significance of bringing people together to collaborate, showcase art, and find themselves creatively. Friendships are formed, partnerships begin, and culture keeps moving. - APOLLUSS
I co-founded ORIGIN Live as a cultural live-music hub and platform dedicated to emerging musicians. At its peak, we hosted 33 events in 10 months and supported more than 150 artists across our stage. ORIGIN became a space built on community, discovery, and creative energy, giving rising acts like ACE CLVRK, JULY 7, PRINCETHEKID, MAXI ZEE, LEN and many more the room to perform, grow, and connect with new audiences. It became a home for talent on the rise, shaped with intention and rooted firmly in the culture around us.
For the release of the Puma Mayu, I partnered with Size Official and Puma Sportstyle to develop and shoot a full creative concept, a fashion editorial fused with trainer placement. I crafted the visual direction and produced a set of images featuring influencer and local creative Toni McCoy-Hopwood, designed to elevate the storytelling around the release and generate engaging content that connected the product to culture and style.
For In 2022, ORIGIN was selected as a finalist in the global Havana Club Party Makers competition, chosen from over 600 entries worldwide. As part of the finalist cohort, I travelled to Cuba to visit the Havana Club distilleries, learn more about the brand’s heritage, and take part in the final stages of the programme. I attended alongside fellow finalists, including the eventual winners, Collectif Nude. Reaching the finals was a testament to ORIGIN’s community impact and the cultural footprint we built through our platform.
For the German but London-based brand Soul Range, I developed and shot a multi-location campaign captured across Manchester and London. The project brought together two distinct shoots that formed one cohesive visual story, blending the brand’s minimalist identity with the contrasting energy of both cities. From concept development to execution, I focused on creating imagery that reflected Soul Range’s clean aesthetic while grounding it in authentic urban environments. Shot and captured entirely by APOLLUSS, the campaign highlights my approach to storytelling through atmosphere, location, and refined visual direction.
eBay UK brought together communities across multiple cities for the launch of the eBay Collectors platform through their Sole Searching series, a campaign centred on collectors, sneaker culture, and personal archives. I was the first photographer commissioned to lead this project, capturing the individuality, stories, and passion of the collectors involved. My role focused on shaping the visual identity for the series, helping set the tone for how the platform celebrates culture and community. The imagery contributed to building a narrative that highlights both the meaning behind collection and the people who drive it.